THE GOOD FOUNDERS COHORT / SIX MONTHS OF BUILDING

Build a better
business.
Not just a bigger one.

A hands-on growth programme for B2B founders who want real traction, healthier economics and a business built to last. Less theory. More working alongside you.

06months, hands-on
05companies max
0%equity taken

Founders don't need
another playbook.

They need someone in the trenches. Someone who can pressure-test the hard calls, build the right operating rhythms and help turn effort into outcomes.

Good Founders is built around that idea: practical, bespoke support for the people taking the biggest risks.

Five focus areas.
One stronger business.

Every business is different. The priorities are tailored to your stage, constraints and growth opportunities.

01
↗

Revenue

Build a repeatable growth engine. Track the pipeline, improve conversion and create multiple paths to topline growth.

TRACTION THAT COUNTS
02
◎

Profitability

Focus on the quality of revenue, margins and cash discipline. Growth should make your business stronger.

SUSTAINABLE ECONOMICS
03
✳

People

Build a team that can own outcomes. Keep your A-team motivated, heard and equipped to deliver.

BETTER TEAMS
04
◈

Marketing

Sharpen positioning, find the right customers and tell a story that connects your offering with real needs.

CLEARER POSITIONING
05
✦

Fundraising prep

Refine the narrative, pitch deck and investor readiness so your story is supported by a sound business.

INVESTOR READINESS

For founders
ready to do
the work.

Designed for early- to mid-stage B2B founders who are serious about growing — and open to challenging their assumptions.

01

You've built something real, but growth isn't yet predictable.

02

You're juggling sales, team, margins and strategic decisions.

03

You want an experienced partner who works with you, not just a mentor who gives advice.

Operator.
Investor.
Founder-first.

UJ↗

Utkarsh Joshi

FOUNDER, UNOTUMBLER

25+ years across technology, consulting, venture capital, entrepreneurship, marketing and operating roles — with hands-on experience across 30+ startups.

Not just advice from the sidelines. A perspective shaped by building teams, scaling businesses, deploying capital and navigating the hard parts of company-building.

More about UnoTumbler ↗

Clear terms.
No surprises.

A serious working partnership, with everything on the table from day one.

PROGRAM INVESTMENT
₹2L / month

+ GST · 6 months

No equityNo success feeMax 5 companies

Before we
get started.

Is this a course or an accelerator?+

Neither in the traditional sense. It's a hands-on growth engagement tailored to your business, with the operator working alongside you on real decisions and execution.

Who is the cohort designed for?+

Early- to mid-stage B2B founders looking to strengthen growth, profitability, team effectiveness and operating discipline.

How many companies are accepted?+

A maximum of five companies per cohort, so the work can stay focused and personal.

What does the program cost?+

₹2 lakh plus GST per month for six months. No equity and no success fee.

Does joining guarantee funding?+

No. Fundraising preparation is one focus area, but the program does not promise investment or funding outcomes.

Can we participate remotely?+

Working arrangements can be discussed during the application conversation. The engagement is tailored to the company's needs.

Good businesses
are built together.

We work with a maximum of five companies per cohort. Applications are reviewed on a rolling basis.

Prepare an application email ↗

Application contact or form integration to be connected before launch.

Not ready yet? Talk it through with Ask Uno ↗